COMMUNITY Media Model
Do you target a specific community as your audiences or clients? Our Community Media Model is perfect for you to grow and connect with your audiences.
Our forte` or specific expertise are magazine publishing and WordPress-based portal management. Besides helping you publish your own magazine or community newsletter, we can build and maintain a comprehensive community portal that keeps your target readers abreast of all the developments pertaining to your niche or community. We can keep your portal updated with daily news, articles, features, photo galleries, and other editorial contents. We can also keep the whole portal interesting and informative through upcoming events, photo galleries, weekly polls, weekly newsletters, business directory, etc., to get — and then hold — the attention of your portal’s targeted audiences.
So if you are a community organisation catering to a specific group of people, we will cover your target community through relevant news, interviews, articles, features, forum, community-specific chat rooms, weekly polls, etc. All this will not only improve your search engine rankings and make you way more noticeable on the web than you might be now, it will also make you stand out as the community leader.
As an example, we maintain a community portal meant for Indian people in Queensland, Australia, Indiannewsqld.com.au 24×7, writing news and articles, updating contents daily, keeping hackers away, creating regular backups, handling server issues, and making sure the portal is up and running all the time.
With our Community Media Model, you can do the following.
- Publish your own community magazine
- Publish your community’s business directory
- Publish your community’s web portal
- Publish your community’s YouTube channel
- Publish your Facebook page
- Build your social media presence
- Do direct email marketing (DEM)
- Do proper Search Engine Optimisation (SEO) and Social Media Optimisation (SMO)
Too much work, we know. But you let us do it all for you. Simple. You concentrate on your core activity or operations, which could be running a community radio station or a community organisation or anything to do with a specific community you might be targeting.
Under this service, we'll make all the following happen for you
- The entire editorial contents of the magazine done for you
- Timely and appropriate news, articles, features, listicles, fillers — the whole editorial contents — written and edited for the front-of-the-book, features well, and back-of-the-book content areas
- Appropriate, original, and copyright-free photos (with captions) to go along with all the articles, features, and news
- All 48-60 pages of the magazine designed for you
- Advertisements will cost extra per ad, depending on the size
- The soft copy of the laid out, designed magazine in PDF file, ready for the printer and transferred to you on monthly deadline through FTP transfer
- This is the sort of minimum quality of publication you can expect; this is the magazine that we are currently managing for another Brisbane, Australia-based client, Brisbane Connexion: CLICK HERE
- All official communications, letters, marketing pitches, proposals, etc., written for your magazine, newsletter, and portal
- Media kits of the magazine, newsletter, and portal written and designed; changes also done from time to time
- Three marketing executives employed and monitored, given briefs, and set out in the field daily
- Marketing literature like advertising proposals and custom quotations will be prepared as the advertisers come in, and the marketing team briefed appropriately on these
- Various ways we will promote the magazine, the newsletter, and the portal throughout the target area.
- Social media promotions through various Facebook and Twitter accounts
- Email marketing, with at least 10000 targeted emails of target audiences in the region used
- Regular flyer distributions and poster posting at appropriate places
- Occasional promotions through print-media, TV, radio, web media
- Printing of the magazine undertaken
- Printing cost will have to be borne by the client, but our team will undertake the printing hassles
- Distribution and circulation undertaken by our team
- Every issue of your magazine published online (for online reading from anywhere in the world)
- As an example, this is how we will put your magazine online; this is the magazine that we are currently managing for another Brisbane, Australia-based client, Brisbane Connexion: CLICK HERE
- We will build and manage your portal as per the assertions mentioned HERE
- We will also be doing all the jobs mentioned in our Consolidated Portal Package HERE
- As just an example, this is what your web portal will look like when we are done designing it; this is the portal that we built for our Brisbane, Australia-based client and are now managing daily: CLICK HERE
- Your YouTube channel maintained and updated regularly
- Your Facebook page maintained and updated multiple times daily
- SEO, SMO and direct e-mail marketing (DEM)
- All the jobs mentioned in SEO/SMO module HERE
- Your social media presence established through other social media accounts like Twitter, Instagram, etc.
What do you get from it all
- You get exponential yet sustainable increase in sales for decades to come
- You gain tremendous advantage over your competitors, helping you capture a much bigger share of the market
- You get free advertising forever through your own magazine, weekly newsletter, web portal, business directory, YouTube channel, Facebook page, and email marketing
- You earn back the expenditure on building and maintaining the media model, plus profits, from all these media platforms
- You create new revenue streams that are also perfect for increasing your sales
- Your overall advertising and promotions expenditure is significantly – even completely – reduced as you have your own advertising platforms in your magazine, YouTube channel, web portal, Facebook page, DEM
- Being the publisher of a magazine, your reputation among your peers or community is greatly enhanced
How we will make it happen for you
- Our core team members, including our principal editor, will operate from your office for 4-6 months and recruit editorial and other staff for your magazine, portal, YouTube channel, SEO/SMO, and DEM
- This team will be self-sufficient to run all your media platforms without outside (even our) assistance; after we leave your office, the recruited and trained editorial, designing, and marketing staff will continue to function as your employees
- We will lay down the foundations and the processes and procedures for the fully functional media model
- We will also lay down the marketing processes for the media model and recruit and train the marketing staff
- After 4-6 months, the principal editor will leave your office with his core team and can act as the consulting editor for your new team; he also will be available if you need him to fix problems in your system if the system develops issues
What makes us confident of the success of the media model for you?
- Our principal editor‘s 16 years’ experience in the media, magazine publishing, and web publishing
- Our expertise in WordPress-based industry and community portal building and management
- Our core competences — magazine publishing, portal management, and exquisite technical expertise
- Our proven track record