We prefer to use fewer words, and any superfluous words are mercilessly discarded. So try to use as fewer words as possible in your articles and features.
As an example, I take this sentence from one of our write-ups: The basic idea behind this is to ship all samples from…
This could be reduced to ‘The idea is to ship all samples from….
Or this sentence: Ministry of Health stated that if a situation arises where there is a large scale spreading of the virus…
This could just be: Ministry of Health stated that in case of large scale spreading of the virus…
Notice how the graph below has been cut to size.
Draft: If you are among those, who believe that smoking just one cigarette would not hurt your health in any way, and then it’s high time you change your perception. Because as per the researchers of a new study, 15-30 minutes is all it takes before that one cigarette you had puffed starts causing genetic damage in your body, leaving you one step closer to cancer. (65 words)
Edited: Smoking just one cigarette would not hurt your health, you believe? It’s time you changed your belief. According to a new study, 15-30 minutes of smoking is all it takes to cause genetic damage in your body, leaving you one step closer to cancer. (44 words)
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