Community Media Service
Do you target a specific community as your audiences or clients? Our Community Media Service is perfect for you to grow and connect with your audiences.
Our forte` or specific expertise are magazine publishing and WordPress-based news portal management. Besides helping you publish your own magazine or community newspaper, we can build and maintain a comprehensive community portal that keeps your target readers abreast of all the developments pertaining to your niche or community. We can keep your portal updated with daily news, articles, features, photo galleries, and other editorial contents. We can also keep the whole portal interesting and informative through upcoming events, photo galleries, weekly polls, weekly newspapers, business directory, etc., to get — and then hold — the attention of your portal’s targeted audiences.
So if you are a community organisation catering to a specific group of people, we will cover your target community through relevant news, interviews, articles, features, forum, community-specific chat rooms, weekly polls, etc. All this will not only improve your search engine rankings and make you way more noticeable on the web than you might be now, it will also make you stand out as the community leader.
For instance, here is just one of the three community news portals (for three separate clients) meant for the Indian people in Australia, that we manage 24×7, writing news and articles, updating contents daily, keeping hackers away, creating regular backups, handling server issues, and making sure the portal is up and running all the time: indianabroad.news
With our Community Media Service, you can do the following.
- Publish and manage your own community magazine
- Publish and maintain your community’s web portal
- Publish and maintain your community’s YouTube channel
- Publish and maintain your Facebook page
- Publish and maintain your community’s business directory
- Build your social media presence
- Do direct email marketing (DEM)
- Do proper Search Engine Optimisation (SEO) and Social Media Optimisation (SMO)
Too much work, we know. But you let us do it all for you. Simple. You concentrate on your core activity or operations, which could be running a community radio station or a community organisation or anything to do with a specific community you might be targeting.
Under this service, we'll make all the following happen for you
- The entire editorial contents of the magazine done for you
- Timely and appropriate news, articles, features, listicles, fillers — the whole editorial contents — written and edited for the front-of-the-book, features well, and back-of-the-book content areas
- Appropriate, original, and copyright-free photos (with captions) to go along with all the articles, features, and news
- All 48-60 pages of the magazine designed for you
- Advertisements will cost extra per ad, depending on the size
- The soft copy of the laid out, designed magazine in PDF file, ready for the printer and transferred to you on monthly deadline through FTP transfer
- This is the sort of minimum quality of publication you can expect; this is the news magazine that we are currently managing for a Brisbane, Australia-based client, Indian Abroad: indianabroad.news/category/indian-abroad-newspaper/past-issues
- Or this another client’s newspaper that we are currently doing: indianews.com.au/category/india-news-newspaper/past-issue
- All official communications, letters, marketing pitches, proposals, etc., written for your magazine, newspaper, and news portal
- Media kits of the magazine, newspaper, and news portal written and designed; changes also done from time to time
- Marketing executives employed and monitored, given briefs, and set out in the field daily
- Marketing literature like advertising proposals and custom quotations will be prepared as the advertisers come in, and the marketing team briefed appropriately on these
- Various ways we will promote the magazine, the newspaper, and the portal throughout the target area.
- Social media promotions through various Facebook and Twitter accounts
- Email marketing, with at least 10000 targeted emails of target audiences in the region used
- Regular flyer distributions and poster posting at appropriate places
- Occasional promotions through print-media, TV, radio, web media
- Printing cost will have to be borne by the client, but our team will facilitate your efforts and guide you every step of the way
- Distribution and circulation will be done by you but our team will facilitate your efforts and guide you every step of the way
- Every issue of your magazine published online (for online reading from anywhere in the world)
- As an example, this is how we will put your magazine online; this is the magazine that we are currently managing for a Brisbane, Australia-based client, Indian Abroad: indianabroad.news/category/indian-abroad-newspaper/past-issues
- Another Brisbane, Australia-based client: indianews.com.au/category/india-news-newspaper/past-issue
- Maintain your community news portal 24×7 – writing news and articles, creating and maintaining all the pages you want on your website, updating contents daily
- The website will also be updated with regular additions to the business directory, upcoming events
- SEOed contents written and daily updates done
- SEO and SMO of the portal done daily; update your Facebook, Instagram, Twitter daily and maintain your other social media accounts
- Minor tweaks as well as major changes to the portal to maintain it and keep it in ship-shape condition
- Server faults and issues looked after
- Bi-weekly backups (and restoring, if the website develops irreparable faults)
- Web security undertaken to thwart the hacking attempts and keep the website safe daily, making sure the portal/website is up and running all the time
- Daily webmastering
- As just an example, this is what your web portal will look like when we are done designing it; this is the portal that we built for our Australia-based clients and are now managing daily: indianabroad.news
- Another example: indianews.com.au
- Your YouTube channel maintained and updated regularly
- Your Facebook page maintained and updated multiple times daily
- Your Instagram page maintained and updated multiple times daily
- We target specific community or group of people as per your business’s requirements. Just to take one example, there are around 13,000 emails of Brisbane Indians in our database, and this is a real number. Unlike us, other firms you go to for email marketing will always give you an inflated number because they normally don’t have targeted email accounts, like this, of only the Indians in Brisbane. Likewise, we have other targeted email databases as well.
- Emails will be regularly sent to the database every fortnight or month (depending upon the publishing frequency of your magazine)
- You can choose your own email marketing software, and we will be comfortable using that, but we use MailChimp or Zoho for most of our clients.
- We will assign one full-time, dedicated social media professional that will look after your website’s SEO and social media management
- Dedicated completely to your publication’s website
- 8 hours per day, 6 days a week, he will execute the SEO/SMO/digital marketing policies, strategies, and daily procedures for the whole day continuously
- On-page and off-page optimisation; keywords research and implementation; and YouTube, Twitter, Facebook, Instagram and any other social media accounts will be maintained and updated by this staff member
- We will share weekly reports (Excel file) on the various SEO-SMO-digital marketing jobs that we are executing.
What do you get from it all
- You gain tremendous advantage over your competitors, helping you capture a much bigger share of the market
- You get free advertising forever through your own magazine, weekly newspaper, web portal, business directory, YouTube channel, Facebook page, and email marketing
- You earn back the expenditure on building and maintaining the media model, plus profits, from all these media platforms
- You create new revenue streams that are also perfect for increasing your sales
- Your overall advertising and promotions expenditure is significantly – even completely – reduced as you have your own advertising platforms in your magazine, YouTube channel, web portal, Facebook page, DEM
- Being the publisher of a community magazine, your reputation among your peers or industry fraternity is greatly enhanced
How we will make it happen for you
- Our core team members, including our principal editor, will recruit editorial and other staff for your magazine, web portal, YouTube channel, social media management and direct email marketing
- This team will be self-sufficient to run all your media platforms without outside assistance; the recruited and trained editorial, designing, and marketing staff will manage all your media platforms daily
- We will lay down the foundations and the processes and procedures for the fully functional media model
What makes us confident of the success of the media model for you?
- Our principal editor‘s more than 25 years’ experience in the media, magazine publishing, and web publishing
- Our expertise in WordPress-based industry and community portal building and management
- Our core competences — magazine publishing, writing, editing, portal management, and exquisite WordPress expertise
- Our proven track record